Handling Customer Feedback Efficiently with Freshdesk

Suzanne Whitton • November 19, 2020

In many ways we would prefer not to be writing this blog post but pretending that we never get any ‘constructive feedback’ (our preferred terminology!) from customers, would be a) stretching the truth and b) unhelpful.

There are of course occasions when customers would like to request additional cleaning, more consumables or simply informing us about changes to their teams. Whatever the request or feedback might be, we are now using Freshdesk to help us handle everything more smoothly.

Freshdesk software icon

What is Freshdesk?

Freshdesk is a cloud-based customer support software and help desk solution. It enables us to create manual and automated ‘tickets’ every time a customer sends an email or calls in to head office with an issue or a request that needs to be actioned.

Each ticket is assigned to an Operations Manager who then creates a ‘service task’ for the relevant Contracts Manager. All relevant activities are then logged onto the system, including every follow up comment from the customer.

Once we believe a complaint to be ‘closed’, the customer is issued an email to say we are closing the ticket but they are able to re-open it if they are not satisfied with the outcome.

How will Rapid customers benefit from Freshdesk?

The addition of Freshdesk means that our customers can ensure that we are following every complaint through to a close and actioning every request made.

Customers will automatically receive an email every time a ticket is updated, ensuring that they know exactly what the plan is and/or what has been done to rectify the situation. Customers are also encouraged throughout, to provide feedback of their own.

What do Rapid customers need to do?

Historically, we have encouraged customers to communicate directly with their Contracts Manager if they have an issue. Whilst that still stands, Freshdesk adds a new layer by recording every conversation and action that has taken place.

The best way to ensure that an issue is logged and followed through to a close (no matter how big or small) is for Rapid customers to email support@rapidclean.freshdesk.com . This will automatically create a ‘ticket’ that will be seen by head office and the site specific Operations Manager.

Our aim over the coming months is to roll this out throughout our operations department so that we are using Freshdesk to its full capacity and all customers are benefitting from this additional tool.

Many Rapid customers are already using the system and we have received a number of emails to our support function. We are confident that Freshdesk will only improve our service going forward.

Medical professional in blue scrubs, writing on a clipboard, stethoscope around neck, tablet nearby.
September 16, 2025
Build patient trust with a spotless, compliant practice. Rapid Clean provides professional cleaning services for private medical centres, ensuring safe, welcoming spaces for patients and staff.
children at desks in classroom with arms raised toward blurred teacher
September 11, 2025
Discover the benefits of a clean classroom — from better concentration to improved health. Rapid Clean offers expert school cleaning services to create safe, positive learning spaces.
Lady cleaning a school classroom wearing PPE blue gloves
September 10, 2025
Rapid Clean schools have been receiving their summer deep cleans. Our marketing team visited some of those schools to see our cleaning operatives in action. In this post we share the results and the importance of deep cleans in the summer holidays.
Classroom desk with headphones, pop-it toy, pencil, and holder with
August 28, 2025
Discover why specialist cleaning in SEN schools is essential. Rapid Clean provides tailored, low-disruption cleaning services for SEN schools across the UK.
Veterinarian and owner with dog wearing a cone in a vwaiting room
August 21, 2025
Is keeping your veterinary surgery clean becoming a daily struggle? Find out how to overcome the key challenges with professional cleaning in this blog by Rapid Clean.
A golf course on a sunny day, with green grass, sand bunkers, and trees. Blue sky in the background.
August 18, 2025
Keep your golf club members coming back each year by keeping your golf club centre clean. Find out how with Rapid Clean commercial cleaning services.
More Posts